Creating a fertile environment and guiding employees and management to focus energy and creativity on innovative ideas to break logjams and to achieve clarity of vision requires a process that opens thinking and properly incorporates ideas. Whatever the goal, the raw material components of a thinking process must be put through a lens that clarifies them and makes the result highly impactful. The power to achieve a transfer of ideas from essential questions and understanding is built out of a big idea. CMG is expert at helping achieve proper goals that everyone is invested in and involves a perspective that correctly incorporates an understanding of the past, present capabilities and a clear forward vision. We can help separate the theme from the facts.
Filtering your organizational memory through narrative to identify a clear and unique market niche from which to deliver consistent and distinct products, services and communication is a function of CMG’s process. We help to define who you are and what you stand for, your vision, mission and ambition. This identifies the unique market niche — the differentiation — for your organization that will become the foundation of your marketing, publicity and communications. Delivering a consistent message that sets your goals and purposes apart so that your supporters can truly share your mission is imperative. Using our knowledge of your market and seeing you from the vantage of current and potential constituents, we determine where you are in the mix of organizations vying for the same dollars and share of mind. Within that broader market we define the boundaries of your position and work to place as much emphasis in that spot as possible.
The accumulated data, information and knowledge that went into the formation of the organization are strong components of a process of change management, reinforcing the vision, and facilitating a comprehensive assessment of strengths and weaknesses. Looking forward is facilitated by exploring the foundation of the organization. CMG has an effective retrieval system to explore the memory through narrative. We translate the individual thinking and experiences of employees and management into a collective purpose by finding, capturing and using your organization’s mythology and history – its DNA – in the creative process.