CMG works with organizations to achieve breakthroughs in their thinking.
We help our clients explore and uncover their stories and tell them in the most compelling and concise way. We take clients through a discovery process to reinvigorate a truly collective and authentic vision. We offer workshops and communications consulting that work together to clarify your message, methods and corporate mindset.
Between us, the CMG principals have over 50 years of experience in advertising, media, innovation and emerging technology. With years of having seen what works and what doesn’t, we bring this knowledge and experience to an outsider perspective that can cultivate fresh thinking and help organizations navigate through a tested process for arriving at a point of impact. We enhance this process with a genuine love of innovation and creativity to foster a unique experience for every single client and their supporters.
All businesses must push the envelope of methods and practices to achieve goals. Cost cutting, smarter hiring, prudent alliances, aggressive sales and customer care are all bottom line focused strategies that, by themselves, can bring meaningful results. But the more your efforts connect to a distinctive hook or idea that drives your purpose, the greater the effect of all your activities.
Arriving at a big idea or the pivot point for an organization in its thinking can be accomplished in many ways. But channeling all the components of an organization – its history, goals, circumstances and contributors – into a process to reach a consensus, especially during periods of change, requires a carefully constructed context and strategic prompts.
In the process a story of the organization emerges. The enduring story for your company and product is what has an impact on people’s lives. That message must be in a believable, authentic, human voice and it must reach the right people. The principles of branding, marketing, communications, research and understanding of media must be sensitive and responsive to what your audience wants to hear, where they choose to hear it and what they have to say in response. When your story resonates throughout the organization and is combined with the knowledge of how to use different channels of communication it makes all the difference – and the payoff is a stronger unity between your business, your customers and constituents and the culture that supports you.